Beginning in 2021, First Republic undertook a multi-year brand refresh to modernize and extend the visual system while preserving the equity and trust the brand was known for. As part of a cross-functional internal team working alongside external agencies and freelancers, I contributed to the development and rollout of new illustration styles, iconography, photography direction, motion design, and updated digital and print layouts. The refresh spanned web, social, video, signage, and marketing materials, creating a more cohesive and flexible system across channels.