Visual Identity — Spruce Finance
Spruce Finance was formed in 2015 as a result of a merger between two solar and energy efficiency fintech startups. As the new Creative leader for Spruce, working with my team of three and Marketing, we named the company and built the visual identity including a logo, color scheme, typography, built brand guidelines and a website in a matter of months.
Website
A major project to establish the brand was the build of the corporate website. Working with a web development company, my team and I built the site within a matter of months leveraging open source platform Wordpress.
Brand Guidelines
Iconography
Corporate Video
Assorted Print Collateral
