Brand Execution — 270 Park Ave
In the Fall of 2025, JPMorgan Chase launched it’s new flagship headquarters at 270 Park in downtown New York.
The in-house brand team played an integral part in bringing the brand to life across multiple touch points. My team and I were heavily involved in several ad hoc projects with a variety of examples below.
Sample Projects
Assortment of proposed merchandise and apparel
Scent card for the building's custom fragrance
Package design for the signature coffee
Name tag designs for building staff
Box design and instruction manual for the official 270 Park Lego set
Logo designs for the food court restaurants
New York Times 4th of July Ad Spread
I had the privilege of designing the July 4th newspaper spread that was featured in the New York Times and Wall Street Journal. This was a rush job as it was a last minute proposal as an opportunity to officially announce our new headquarters while celebrating the holiday. With just a three week timeline to get print ready files to the publications, several layouts were proposed with Jamie Dimon himself approving of the final design.
Layout options were designed by myself and two other designers on the team. Figma was used for collaboration and quick editing.
One of the most challenging parts of the project was landing on a design incorporating the American flag. Photoshop was used during this process.
The final press ready design was rebuilt from Figma to Indesign
I managed to pick up a couple of copies of the paper at my local 7-11 huzzah!