The J.P. Morgan Corporate Challenge is the world’s largest corporate running event with races in 16 cities across 8 countries held annually. In 2026, the J.P. Morgan Corporate Challenge will be re-branded as the JPMorganChase Corporate Challenge.

The major lift for this endeavor was a complete overall of the visual identity system consisting of new logo design, digital experience, merchandise and on site branded materials and signage.

Note: Images of event displays and signage are mockups as no Corporate Challenge has occurred (as of this writing) with the new branding.