The goal of Company of Choice campaign was to raise the firm’s employer brand reputation. Specifically, we wanted to target tech talent, early career job seekers and customer service talent. To accomplish this, we spotlighted three employees who embodied the future of work at JPMC and leveraged a social paid ad campaign on Linkedin and Meta platforms.

Success of the campaign would utilize a talent tracker system where respondents would rate JPMorganChase on a workplace desirability scale. Additionally, KPI’s would be measured through video/reels completion, site traffic and click through rate.