Annual Service & Sales Conference
Each year, First Republic Bank hosts an employee conference in its city headquarters, San Francisco which attract over 1000 of the Bank’s top sales and service colleagues. My team and I were responsible for the creative design and production of the last three conferences.
For the most recent 2023 conference, we had to adapt to the new cost containment environment. This meant relying more on digital creative assets (as physical signage and other display fabrication was too expensive to print and install). We also had to tackle most of the design and other creative work ourselves as normally, a majority of the production work would’ve been shipped out to our creative agency partners.
For my part, in addition to leading the creative direction of the event, I was hands on with much of the creative work including visual theme, presentation design, video, photo and signage.
Visual Theme
Working from the conference theme “Powered by Us” we came up with many design concepts for a pattern. Eventually we landed on the “power lines” concept, one that I designed myself.
Using Adobe Illustrator, I created a brush set and drew out a path of lines which were grouped together into groups. This represented the employees as individuals and working in teams. And when these teams merged, we run closer together and in parallel (as symbolized by the 3 line groups all aligned towards the right of the design). As alittle bonus, these also give off the vibe of power lines, which you can especially see demonstrated in some of the motion graphic work throughout the conference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Client
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Year
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