Events | Annual Service & Sales Conference
Each year, First Republic Bank hosts an employee conference in its city headquarters, San Francisco which attract over 1000 of the Bank’s top sales and service colleagues. My team and I were responsible for the creative design and production of the last three conferences.
For the most recent 2023 conference, we had to adapt to the new cost containment environment. This meant relying more on digital creative assets (as physical signage and other display fabrication was too expensive to print and install). We also had to tackle most of the design and other creative work ourselves as normally, a majority of the production work would’ve been shipped out to our creative agency partners.
For my part, in addition to leading the creative direction of the event, I was hands on with much of the creative work including visual theme, presentation design, video, photo and signage.
Visual Theme
Working from the conference theme “Powered by Us” we came up with many design concepts for a pattern. Eventually we landed on the “power lines” concept, one that I designed myself.
Using Adobe Illustrator, I created a brush set and drew out a path of lines which were grouped together into groups. This represented the employees as individuals and working in teams. And when these teams merged, we run closer together and in parallel (as symbolized by the 3 line groups all aligned towards the right of the design). As alittle bonus, these also give off the vibe of power lines, which you can especially see demonstrated in some of the motion graphic work throughout the conference.
