Student Loan Client Stories
These two testimonial videos were created as part of a larger effort to highlight the real human impact of student debt and to showcase how First Republic’s student loan product helped clients move toward financial stability. I supported the full production process, partnering closely with client relations, the student loan product team, legal, marketing, and our external agency to ensure each story was told accurately, respectfully, and with the right emotional tone.
From early planning through final delivery, I managed logistics, coordinated stakeholder reviews, and guided the creative through multiple rounds of edits to ensure the videos met brand standards and compliance requirements. These pieces became key assets in a broader campaign designed to raise awareness, build trust, and help clients understand their options.