Digital Work
Social Media Posts
Designers: Annabelle Ho, Tanya Rodman, Mike Stough
Motion: Adam Hicks, Tanya Rodman, Annabelle Ho
Creative Direction: Mike Stough
In-Branch Digital Displays
Banner Ads
Spruce Corporate Website
The Spruce website was a challenging project as we had a short timeline to build it. Working with our Marketing team and a web consultant, we developed the user experience, site navigation, all copy/content and built it all under five months. In addition to leading art direction, I personally built many of the pages using Wordpress as well as shot all photography throughout the site.
Digital Annual Report
Partly due to COVID and the reduction of clients visiting in person bank branches, for the 2019 annual report (and subsequent issues), it was decided to transition the traditional print experience to digital. As the creative lead on this project, I was part of a team within Marketing that collaborated with a web development agency on the build of the site.
Spruceflow SaaS Solar Quoting Tool
Spruceflow was the app used by all of the company’s channel partners for building a proposal for their customers. Because the app was primarily used at the customer’s house typically, the creative teams’ job was to create an optimal user interface to make is as simple and easy to use. We leveraged Sketch for the design mockups which were then given to the engineering team to code.
